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Google plans to block some ads in Chrome

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There’s nothing worse than those websites that lure you in to read an interesting article only to be then bombarded with popup ads everywhere you click. It seems Google is getting annoyed at these too as according to a new report, the company is looking to remove these.

Google is looking to provide an ad-blocker right into the Chrome browser itself on the desktop and mobile.

According to the Wall Street Journal, Google’s ad-blocker would be on by default and only filter out those ads that are deemed unacceptable by the company.

That would cover things like pop-ups, auto-playing video ads, and “prestitial” ads with countdown timers. The company could go as far as to block all ads on a website that hosts an unacceptable ad to convince them to change it.

Google is yet to comment, quite possibly to nail down how to convince people this isn’t a move to just push AdSense, Google’s own advertising network.

It’s certainly an interesting discussion point, but the execution will need to be perfected.

What do you think? Drop us a comment below.

Source WSJ
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